Role Summary
This role sits between strategy and execution. You will turn CRM briefs into structured journeys, audience logic, deployment plans, QA routines, and performance learning loops.
You will work with strategists, designers, developers, and client teams to make sure campaigns are not just launched, but operated with discipline.
Key Responsibilities
You won't just be executing campaigns. You will help build our proprietary suite of accelerators and internal tools, developing the software and systems that make delivery faster and smarter.
1. CRM delivery
- Build and maintain journey flows, segmentation rules, campaign schedules, and deployment checklists.
- Coordinate campaign readiness across creative, data, content, QA, and client approval tracks.
- Translate strategy into clear operational requirements for platform and production teams.
2. Quality and optimisation
- Validate links, tracking, audience rules, consent logic, and launch dependencies before deployment.
- Read campaign performance with strategists and document practical optimisation actions.
- Create clear handover notes so recurring work becomes faster and less fragile.
Required Skills & Experience
- Professional experience in CRM, lifecycle marketing, marketing automation, or campaign operations.
- Comfort working in CRM or ESP platforms and with audience segmentation logic.
- Strong written communication, delivery discipline, and attention to operational detail.
- Ability to work with strategists, designers, developers, and client stakeholders.
Nice-to-Have Skills
- Salesforce Marketing Cloud experience.
- SQL literacy for audience validation or reporting.
- Experience with multi-market or multi-brand CRM operations.
What Success Looks Like
Month 1
- Understand Ministry of CRM delivery standards and support live campaign QA and deployment.
Month 2
- Own journey setup and stakeholder coordination for a defined campaign workstream.
Month 3
- Propose practical improvements to recurring CRM operating processes and reporting loops.
The Work Mix
- 40% CRM journey and campaign operations
- 30% stakeholder coordination and documentation
- 30% QA, reporting, and optimisation
Note: This is a studio delivery role for someone who likes precision, pace, and clear operating systems.