The integrated CRM design studio helping global brands build lasting, meaningful customer relationships — at every touchpoint, across every market.
Ministry of CRM sits at the intersection of design craft and CRM expertise — a rare combination most agencies talk about but few actually deliver.
We're a team of strategists, designers, developers, and CRM specialists operating out of London and Istanbul. We work closely with global brand teams as an embedded partner: moving fast, thinking long-term, and building things that look as good as they perform.
Whether you need a single email campaign or a full CRM transformation, we bring the same rigour, creativity, and care to every brief.
The full spectrum of CRM services — strategy, design, platform operations — so you never have to brief three different agencies for the same campaign.
Customer journeys grounded in your brand, your data, and your customers — designed to be operational on day one. We map the route from first touch to long-term loyalty, then we help you execute it.
From in-venue activations and social to landing pages and partner integrations — we build acquisition mechanics that turn audiences into qualified, opted-in databases. Privacy-first, brand-correct, conversion-led.
We orchestrate triggered, personalised journeys across email, web, social, messaging and beyond — designed and built to feel native to each channel while staying coherent as a single relationship.
Data models, custom dashboards, and reporting ecosystems that surface what's actually happening in your CRM — and what to do next. We turn campaign data into programme direction.
Our in-house briefing & operations platform replaces email chains and spreadsheet trackers with a single, structured pipeline — from intake through to QA, sign-off and deployment. Every campaign auditable, every deadline visible.
For birthday journeys, lead with the customer moment rather than the discount. Use the first name only when confidence is high, keep the subject line warm and simple, and make the offer feel like a private gesture from the brand. Send the primary email 5-7 days before the birthday, then a short reminder if the reward is unclaimed.
Segment by loyalty value and consent depth. High-value members should see richer creative, early access, or experiential rewards; newer members need a clear benefit and a very low-friction redemption path. Track claim rate, redemption rate, incremental revenue, unsubscribes, and post-birthday engagement so the journey improves every month.
Our internal AI chatbot is trained on your programme — campaigns, segments, performance — so the team can query results in plain language, draft copy in your tone of voice, and generate first-pass briefs in seconds.
We work inside your existing rhythm — briefs, approvals, production, and reporting. We become the CRM team that keeps momentum visible and accountable.
We design experiences that feel personal, not automated — even when they're both. Brand integrity and conversion thinking, in the same brief.
We take briefs from insight through to live campaign — no handoffs, no lost context, no version 47 of a brief landing in your inbox at 11pm.
Ministry of CRM starts as a specialist studio for brands that need CRM to be designed, built, launched, and improved with the same care as every other customer-facing touchpoint.
Large network agencies offer scale but struggle to give brand teams hands-on attention. Data-heavy platforms give you dashboards but rarely understand your brand. MoC was built to be different — small enough to care deeply, experienced enough to operate at global scale, and senior enough that you always deal with someone who knows what they're doing.
A consulting-grade operating model for taking CRM work from business need to live campaign: structured briefing, solution mapping, journey design, creative production, launch governance, reporting, and continuous improvement.
Every stage is documented, accountable, and designed to work inside your existing CRM ecosystem.
We convert loose requirements into a governed CRM brief: objectives, audiences, markets, data needs, assets, owners, risks, dependencies, and sign-off paths are all captured before production begins.
Briefs shift. Segments need checking. Journeys need fixing, launching, reading, and improving. Two studios give the day more usable hours, so the work keeps moving while it still matters.
A wider service period for the daily work: quick fixes, launches, reporting, approvals, and the small operational decisions CRM depends on.
Ministry of CRM was founded with a simple belief: that CRM doesn't have to choose between being strategic and being beautiful. That a brand's relationship with its customers should be designed with the same care as its above-the-line advertising.
We operate from two studios — London and Istanbul — because CRM is not a quarterly reveal. It is daily operations: decisions, fixes, launches, reports, and improvements. The time difference gives the work a wider service period without losing context.
We hire strategists, designers, developers, and CRM specialists who want to do genuinely great work for ambitious brands. If that's you, we'd like to hear from you.
Own the operating layer between CRM strategy and live campaign delivery. You will translate briefs into journeys, segments, rules, QA checks, deployment plans, and performance readouts for ambitious brand teams.
Apply now →Lifecycle journey setup, audience logic, campaign calendars, consent-aware execution, stakeholder notes, and post-launch optimisation actions.
You know CRM platforms, care about data accuracy, can spot operational risk early, and enjoy turning messy briefs into clear delivery systems.
Build polished, resilient CRM emails and modular campaign systems that survive real inboxes. This is a senior production role for someone who treats rendering, accessibility, and QA as craft.
Apply now →Responsive email builds, component libraries, dynamic content logic, inbox QA, platform handoff, and fast fixes when campaigns need precision under pressure.
You understand the strange physics of email HTML, can debug rendering issues calmly, and can keep brand design intact across clients and devices.
Run CRM delivery from brief to launch with the sharpness of a consultancy and the taste level of a studio. You will protect timelines, quality, context, and client confidence.
Apply now →Project plans, client rhythm, approval routes, dependencies, QA gates, delivery notes, risk tracking, launch readiness, and post-project learning loops.
You are commercially calm, detail-led, decisive with ambiguity, and able to keep strategists, designers, developers, and client teams moving together.
Design CRM interfaces, journeys, email systems, landing pages, and operational tools that feel useful, premium, and conversion-aware without becoming generic performance marketing.
Apply now →User journeys, wireframes, UI systems, campaign design, product-like CRM flows, prototypes, feedback cycles, and final design files ready for build.
You can move between brand expression and functional UX, understand digital behaviour, and design with enough discipline for repeated CRM operations.